KATZ MARKETING SOLUTIONS has released its findings of a new study of advertisers’ sonic brands and their impact on communicating brand messaging and eliciting emotional responses. "The results confirm the incredible power of sound," said KATZ MARKETING SOLUTIONS Pres. BOB MCCURDY. "With this research, we have a better understanding of how sound impacts what we see, how we feel and what we consume. Even a brief one or two seconds of sound can trigger powerful brand messaging and explicit visual images, which means radio can be an extremely influential tool for advertisers."
READ MORE AS YOU ENTER THE WORLDS OF @AllAccess #TammyGreenbergKatz @katzMKTG benny quetell @resilient_ent resilient media entertainment branding marketing sonic branding
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