Tammy Katz is Chief Executive Officer and Founder of Katz Marketing Solutions, a marketing consulting firm. She is an expert marketer with an extensive track record of driving faster growth and turnarounds of numerous Fortune 500 brands.
Tammy Katz has held key brand marketing positions with Frito-Lay, Miller Brewing Company, Bristol-Myers Squibb and The Scotts Company. Her expertise is in strategic and marketing planning, brand positioning, advertising and communication, new product development, licensing, and cross-functional team implementation. She has launched over 100 new products with cumulative sales of +$2 billion. Prior to founding Katz Marketing Solutions, she served as Vice President, The Scotts Company, where she led the successful acquisition integration and brand revitalization of the Ortho and RoundUp brands and national marketing teams.
As Brand Director, Miller Lite, she led the successful turnaround of the previously declining brand, and developed the Effie award-winning Life Is Good television, radio, and outdoor advertising campaign. Tammy has also led major brand-building, strategic planning, and new product development initiatives for other major brands, including: Enfamil, Boost, Dearfoams, Borden Ice Cream, Sun Chips, and Ruffles Potato Chips. Katz has an MBA in Marketing and Finance from The Ohio State University and has served on the Board of Directors of Monterey Gourmet Foods, Kahiki Foods,
The Food Innovation Center at The Ohio State University and several central Ohio non-profit boards. Katz is an Adjunct Professor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. She serves as the Marketing mentor for Count Me In for Women's Economic Independence program. Katz's marketing perspective has been quoted in The Wall Street Journal, USA Today, NBC, Specialty Food Magazine, Discount Store News, CEO Magazine, Inc.com, and Brand Week.
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