It's not a whim when Big Machine Records puts sponsorship money into auto racing. Company CEO Scott Borchetta is a former racer who competed against future Indy 500 drivers Jimmy Vasser and Mike Groff when they were youngsters in Southern California. As an adult, Borchetta moonlighted after his day job at Dreamworks Records to drive in races at Nashville Fairgrounds Speedway. Borchetta's passion for racing manifests itself at Indianapolis Motor Speedway, where Big Machine is again a presenting sponsor for the NASCAR event.
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