Almost exactly 10 years ago, New York private equity firm Solera Capital LLC took a fancy to a rabbit logo on a purple-colored box of macaroni and bought the company behind it -- Annie's Inc. Solera, then something of a startup private equity outfit itself, would not have known that the bunny mascot, named after founder Annie Withey's pet rabbit Bernie, would inspire a runaway moneymaker now worth about $700 million.
READ MORE AS YOU ENTER THE WORLDS OF VyvyanTenorio @TheDealNewsroom Tags: benny quetell,@resilient_ent,resilient media entertainment,private equity
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