The Act already addresses, and prohibits compensation for several categories of activities, including the purchase of potential investor information. It also forbids directly soliciting investors or directing them to specific investment vehicles.
What is permitted is general advertising in the sense of branding a site or making the public aware of a sites purpose and function. The difficulty comes in with a grey area that might not be apparent at first glance. Specifically, we recommend that investment providers generally be able to advertise that a certain company, cause, or named investment – without advertising specifics of the investment itself. This would fall under “notification” rather than an inducement to buy.
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