Branding and imagery are important to every business, and dental practices are no different. Up until a couple of years ago, a dental practice would develop its own unique design by hiring either an individual graphic designer or an agency. But in the last couple of years, practices have increasingly turned to online crowdsourcing platforms for their design solutions.
Crowdsourcing is a model where problems are presented to the public and an open call for solutions is then made. The public — or the crowd — then submits solutions to these problems. The person who contributes the solution is rewarded with a prize, money, or recognition.
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