There's something in a name, say #privateequity players @RediffCom @resilient_ent

When it comes to choosing a name for a new fund, private equity managers in India [ Images ] rarely heed the famous quote of the Bard of Avon, 'What's in a name?' 

It seems that fund managers who have launched PE funds recently want to stick to Indian culture while picking names for their ventures. Several new funds such as Arth Capital, Arth Veda Fund Management, Keda-ara Capital, Nirvana Venture Advisors, Arka Capital suggest the managers prefer Sanskrit names over typical foreign names. Bikram Sen, chief executive officer of Arth Veda Fund Management, said: 

"Indians, impressed by Westerners, typically try to use Greek and Latin names. However, a minority do focus on Sanskrit.  

CONTINUE AS YOU ENTER THE WORLD OF @REDIFFCOM benny quetell @resilient_ent resilient media entertainment private equity

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