It seems so appropriate now, given the nature of the company’s success story, that I first heard about Nasty Gal through word-of-mouth—as Martin Mignot, a colleague based in Index’s London office, told me about them. Martin’s girlfriend, Therese, frequented the site. Intrigued by the company’s brand appeal, Martin set up a call with Sophia Amoruso, Nasty Gal’s founder. After that first meeting, Martin told me that I really had to connect with Sophia myself—as soon as possible.
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