Of Tinseltown newsmakers and brand appeal MEENAKSHI VERMA AMBWANI The Hindu Businessline @resilient_ent

Is there a correlation between staying in the news and a celebrity's brand appeal? Visibility certainly helps. Perhaps that's what motivated Eikona PR Measurement, a division of TAM Media Research, to track the 10 most talked about (or written about) Bollywood celebrities in the first three months of 2012.

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