Everything You Need To Know About Yext | Yext

Our mission is to produce the best local search results everywhere.

"The Local Search Problem" Today, people use hundreds of different sources for local information. If you wanted to find a spa, you might check Google, Yahoo!, Bing, SpaFinder.com, Yelp, MapQuest, TomTom Navigation, Foursquare and that's just the beginning.

To provide you with this information, each of these local search tools has its own database that stores basic listing data like business name, address, and phone number, and enhanced information like pictures, descriptions, promotions and more.

Since each source has its own database, there are 100s of databases of local information out there. But the problem is, they are totally disconnected, and whenever data changes, they quickly fall out of sync. In fact, on average, 6% of listings change each month, and the end result is that more than 20% of local search return factually incomplete information to end users. The end result is very frustrating for businesses and users.

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