Private Equity Interest Shifts to Southeast Asia

Some of the world’s biggest private-equity firms have stepped up their presence in Southeast Asia this year, eager to benefit from the region’s growth. But even as the value of transactions surges, the region remains a tough place to make a deal.

 One key reason: Valuations are rising quickly as competition heats up for assets. Companies, particularly those in Japan and Korea, are looking there for growth, more so as growth stalls in India and China, say bankers and deal makers.

 These buyers are often happy to pay more than private-equity investors. “Our competition is very rarely private equity. Our real competition is strategic buyers,” as firms in similar industries are called, said Rodney Muse, managing partner of Kuala Lumpur-based Navis Capital. Private-equity transactions in Southeast Asia have totaled $3.6 billion so far this year, up from $1.3 billion last year, according to data from the Centre for Asia Private Equity.

 This year’s figure includes a $1.7 billion buyout of snack-food franchises KFC Holdings (Malaysia) Bhd 3492.KU 0.00%. and QSR Brands Bhd 9415.KU +0.15%. by European private-equity firm CVC Capital Partners, which hasn’t yet closed.  

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