Black Friday weekend sees a record 247M shoppers and $59.1B in sales — almost half online

Almost 250 million Americans visited stores over the Black Friday weekend spending an average of $423 for total holiday sales of almost $60 billion, according to the National Retail Federation. That’s a new record, the NRF said — and28 percent of those weekend shoppers were at stores by midnight on Black Friday.

The numbers are up from 226 million people spending $398 each last year, and includes 89 million shoppers on Black Friday alone. They also may blow earlier predictions of $32 billion in sales on Black Friday and Cyber Monday out of the water, although Monday sales, of course, are not yet included in these figures.
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