The allure of making millions, perhaps even billions, of dollars developing mobile apps for the consumer market is obvious. Instagram just got a cool $1 billion from Facebook. Path has a $250 million valuation. Even Twitter was started as a mobile, text messaging-based service.
Venture capitalists are always on the lookout for the Next Big Thing when it comes to consumer apps. But fledgling entrepreneurs may find a higher likelihood of creating a sustainable business and attracting VC dollars in the business-to-business (B2B) market.
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