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Wednesday, March 21, 2012

Content is King – Or, Why We Started Our Own Content Marketing Firm

@CouncilPRFirms Serving America's Leading Public Relations Firms. Tweets by Matt Shaw and Matt Soriano.New York · http://www.prfirms.org/
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Jeff Davis
Two weeks ago, APCO’s Margery Kraus wrote in this blog of the blurring lines between every major marketing practice. PR firms are producing advertisements, ad agencies are controlling massive social media campaigns, and branding shops are helping define SEO strategies. As these traditionally silo-ed marketing areas continue to blend and overlap, one nascent offshoot in that group, content marketing, is growing at a frenetic pace.

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