Content is King – Or, Why We Started Our Own Content Marketing Firm

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Jeff Davis

Two weeks ago, APCO’s Margery Kraus wrote in this blog of the blurring lines between every major marketing practice. PR firms are producing advertisements, ad agencies are controlling massive social media campaigns, and branding shops are helping define SEO strategies. As these traditionally silo-ed marketing areas continue to blend and overlap, one nascent offshoot in that group, content marketing, is growing at a frenetic pace.

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