Three weeks, 67 games, four network channels. No overlapping coverage prodding network producers to move an audience from one game to another based on the scores. That’s the CBS March Madness formula, having begun in 2011, that continues this year. Partnering with Turner Sports, it will show tournament show games on TBS, TNT and truTV, along with its flagship CBS network.
A new wrinkle on the multiple screen front: March Madness Live, produced by Turner Sports, will offer free live streaming for fans who are paid subscribers to pay TV services that carry the networks carrying the games. Available online, on mobile and on tablet, March Madness Live will launch from CBSSports. com, bleacherreport.com and ncaa.com/marchmadness.com. Tags: private equity,benny quetell,@resilient_ent, resilient media entertainment,venture capital,hedge funds,investment banking,twitter,facebook,linked in,stumbled upon,digg,pinterest,billionaires,hollywood,celebrities,public relations,marketing,pr,business,money,forbes,film finance,mashable,video gaming,technology keywords: private equity,benny quetell,@resilient_ent,resilient media entertainment,venture capital,hedge funds,investment banking,twitter,facebook,linked in,stumbled upon,digg,pinterest, billionaires,hollywood,celebrities,public relations,marketing,pr,business,money,forbes,film finance,mashable,video gaming,technology
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