RESILIENT MEIA ENTERTAINMENT BENNY QUETELL

Monday, February 4, 2013

PepsiCo's NFL Partnership Helps the Brand Achieve $66 Billion in Sales Annually


The largest food and beverage company in North America, PepsiCo, is everywhere this Super Bowl week. From sponsoring three awards during the NFL Honors awards show to being the title sponsor of the Super Bowl halftime show featuring Beyonce, Pepsi is utilizing its partnership with the NFL to drive its $1 billion annual sales number.

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