The Tale of Two #VentureCapitalists #JoshLinkner @Forbes @resilient_ent #venturecapital

There’s a method I’ve recommended to startups for years now, called The Opposite. I included it in my book, Disciplined Dreaming, because I thought it was so helpful to business innovators and thought leaders who want to mix it up. 

Basically, make a list of ideas, processes, or traditional techniques you can oppose (for example, features offered by your company’s competition). Go through the list, line by line, and write down the opposite (for example: if everyone else is charging a delivery fee, you’d write “free delivery”). The line-by-line oppositions could be completely nonsensical – that’s OK – but they’re designed to get you thinking. 

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