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New York–Boardsport lifestyle brand Nixon got a ramp up on its watch and accessories business this week. Trilantic Capital Partners, a global private equity firm, and its affiliates, invested $130 million in convertible preferred stock into Nixon Inc., a brand targeting the global youth accessories market.
Trilantic partnered with Nixon’s founders, Andy Laats and Chad DiNenna, who will invest alongside Trilantic in the transaction, as well as current Nixon shareholder Billabong International Ltd., a global marketer, wholesaler and retailer in the boardsports sector.
The investment will help Nixon expand globally. Led by the same management team who founded the business 15 years ago, Encinitas, California-based Nixon has experienced strong growth in sales and global brand awareness with distribution in more than 70 countries for its watches, soft goods, electronics and accessories.
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