Resilient Media Entertainment

Friday, June 22, 2012

Another #productplacement from Budweiser in ‘Rock of Ages’ #DavidCastillo




Budweiser is on the big screen once again!

This time, the American brew will be sharing the screen with the all-star cast of “Rock of Ages.” Rock of Ages is based on a Broadway play. The musical is set during the late 1980s as two characters, Drew and Sherrie (played by Diego Boneta and Julianne Hough), pursue their dreams to be singers in Hollywood.

It’s love at first sight, but fame gets in the way of their relationship. Along the way, Budweiser and Bud Lite make prominent appearances. Researchers from Front Row Analytics, valued the product placement at $93,202. Combine that with Budweiser’s recent integration with Adam Sandler’s “That’s My Boy,” and the American beer got nearly $3,800,000 worth of product placements between the two movies. benny quetell resilient media entertainment @resilient_ent product placement
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