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Thursday, March 1, 2012

For Some, TED Spells DEAL.

By Spencer Ante


In 2009, Ben Kaufman was a 22-year-old entrepreneur sulking at a dinner during the TED conference in California because he couldn’t persuade any investors to finance his new venture. Then he met Jason Port, a former sales director at CBS Sportsline.


Kaufman told Port that he wanted to start a Proctor & Gamble for the Internet age, a company that created consumer products by seeking ideas from the public and then developing the idea with the help of an online community.
CONTINUE READING AS YOU ENTER THE WORLDS OF @WSJ

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