SPOTLIGHT SHINING ON WHATSONSTAGE.COM

Whatsonstage.com is Britain’s biggest and best theatre and performing arts website. Ranked as number 1 in the UK by Alexa and number 3 by Hitwise, the site is a vibrant mix of news, reviews, ticket offers and discounts. We also publish Whatsonstage.com Magazine, run the Whatsonstage.com Theatre Club and produce the hugely successful Whatsonstage.com Awards. The audience represents the most avid theatregoing demographic available online.


Advertising on Whatsonstage.com is one of the best and most cost-effective means of reaching a lively and interested theatre audience. The site is jam-packed with visitors looking for the latest shows, news, reviews and ticket offers. This is why, based on recent analysis, the advertising response rates on Whatsonstage.com are between five and ten times greater than those on standard advertising networks.

Whatsonstage.com Audience Profile - Click here

Male 41%

Female 59%
Live in London and the South East 60%
In full time work or retired 71%
Household income over £20,000 79%
Visit the theatre at least once a month 70%

Traffic Data
 

Page Impressions PCM 3.9 million
Ad Impressions 5.5 million
Unique visits pcm 569,000
Pages per visit 7
Time on site 8.1 mins
Newsletter mailing list 105,000
Offers/Non Offer mailing lists 150,000*

Whatsonstage.com Rate Card (effective from 1 October 2011)


Leaderboards 728x90 £12 cpm*
MPU 300x250 £12 cpm*
Skyscraper 160x600 £12 cpm*
Video MPU 300x250 £20 cpm
Rich media banners and guaranteed positions +20%
Solus email to one list £650**
Non Offer Solus email to one list £800**
Newsletter Advert 450x250 £400 top / £300 other
Banners / Buttons 240x80 / 120 x 60 £8 / £6 cpm
Site Package Banners/Newsletter/Solus £1,100 / (£1,400 inc email to both lists)
Site Takeover Call for details £3,500

Subsidised Theatres, Registered Charities and Not For Profit – Annual subscriptions available - POA


Site Takeover – completely rebrand the site with your show logo and banners - POA

* You can supply multiple banner formats for the same campaign to achieve optimum distribution throughout the site.

** Whatsonstage.com operates two offers mailing lists of approx 75,000 names each. The price quoted is to reach one of those lists. To mailshot both lists on the same day with same campaign is £950 for offer email. £1,100 for non offer email.

Advertising Information

Download a pdf of the ratecard
Advertising Formats and Options
Terms & Conditions for advertisers

Bandwidth Communications Ltd is company specialising in the production of websites, magazines and events in the performing arts sector. Its primary products are Whatsonstage.com, the Whatsonstage.com Theatre Club, Whatsonstage.com Magazine and the Whatsonstage.com Awards - information about all of which can be found here.

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