Exclusive: BBC selling Lonely Planet to Kentucky cigarette billionaire Brad Kelley #bennyquetell,@LinkedIn,@LinkedInToday,@GooglePlusTweet,@GooglePlus_Feed,@Pinterest,@twitter,@facebook,@twitpic,@klout,@branchout,@huffingtonpost,@mashable,@youtube,@ubersocial,@bitly,@hootsuite,@digg,@blogger,@forbes,@resilient_ent,#resilientmediaentertainment

SKIFT TAKETweet this This sale is a headscratcher, but BBC was keen on finding a buyer and looks like Kelley is the most price-elastic buyer it could find. Remains to be seen how the travel market and LP's shrinking-but-loyal userbase responds to this sale. -Rafat Ali EXCLUSIVE: Lonely Planet, the storied travel guidebooks publisher owned by BBC, is about to be sold, we have learned. And the buyer is a doozy: reclusive Kentucky billionaire Brad Kelley, who spent the 1990s selling discount cigarette brands like USA Gold, Bull Durham, and Malibu, then sold the company for almost $1 billion in 2001, and parlayed that money into becoming the one of the largest land owners and conservationists in United States.

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