App Distributor Conduit in Talks for a Billion-Dollar Acquisition, Say Reports

The Israeli tech community is abuzz with talk that Conduit, which distributes toolbar-based Web apps, is in talks to be acquired, potentially by Microsoft or Google, for more than a billion dollars. Multiple outlets have reported on the supposed sales talks, and while the company hasn’t confirmed them it has gone on the record saying it won’t sell for less than $1 billion.

(The comment came from Shaul Olmert, Conduit’s chief marketing officer who is incidentally the son of former Israeli Prime Minister Ehud Olmert.) Conduit makes significant money from revenue share of search ads delivered from its toolbars, which it switched to Bing from Google in January. Sources said the San Mateo, Calif.-based company, which runs much of its operations in Israel, expects revenue of close to $300 million in 2011, so a billion-dollar sale price would not be insane.  

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