Videogame maker EA attracting PE interest - New York Post #CLAIREATKINSON,@resilient_ent,#PrivateEquity

Electronic Arts — the force behind such popular video games as “SimCity” and “Madden NFL” — is quietly exploring a sale, The Post has learned. While the discussions are at an early stage, the gamemaker has been approached by private-equity giants KKR and Providence Equity Partners about a potential transaction, according to sources. “It’s early days,” said one source. Electronic Arts said it doesn’t comment “on rumor and speculation.” Henry Kravis’s KKR declined comment, while Jonathan Nelson’s Providence did not return calls.  
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