Focus Media Holding Ltd. - 分众传媒控股有限公

Focus Media Holding Limited (Nasdaq: FMCN) operates China’s largest lifestyle targeted interactive digital media network. The Company offers one of the most comprehensive targeted interactive digital media platforms aimed at Chinese consumers at various urban locations.

The increasingly fragmented and mobile lifestyle of Chinese urban consumers has created the need for more efficient media means to capture consumer attention. Focus Media’s mission is to build an increasingly comprehensive and measurable interactive urban media network that reaches consumers at various out-of-home locations. Focus Media established the LCD display network by installing flat-panel LCD interactive displays in high-traffic areas, such as elevator bank of commercial buildings to target business professionals with higher-than-average income.

Focus Media established the in-store network in April 2005. Our in-store network targets shoppers at the point-of-purchase through flat-panel displays at prominent locations in hypermarkets, supermarkets and convenience stores, such as on the product shelves at eye-level. In October 2005, Focus Media acquired Framedia, which operated the largest in-elevator poster frame advertising network in China and provides brand advertisers and community service providers a direct channel to target urban residential communities. In July 2006, Focus Media acquired the majority equity interest of ACL to start building up our movie theater network, which leases screen time prior to the screening of each movie shown from movie theaters in urban cities in China, and then sells those time slots to advertisers.

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Tags: private equity,bennyquetell,@resilient_ent,resilient media entertainment,carlyle group,FountainVest Partners,CITIC Capital Partners, CDH,China Everbright,Focus Media Holding Ltd ,Ropes & Gray,Citigroup (C.N), Credit Suisse, DBS Bank,

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