When Raghunandan G and Aprameya Radhakrishna started TaxiForSure.com in June last year, the aim of the two IIM Ahmedabad graduates was to reduce the time of prolonged wait for a taxi in the country.
Today, nearing the anniversary of their venture, the duo is happy. For, their debut business has been appreciated by the country’s leading venture capital (VC) firms, which also made an investment in the online taxi booking site.
The size of the taxi market in India is roughly Rs 14,000 crore and is growing at 12 per cent annually. Organised players, though, hold only 10 per cent of the market, according to industry experts.
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