When popular pop star Katy Perry makes a music video featuring Facebook to promote a new film, it's a fair 'heads-up' of how to reach today's youthful marketplace.
The video for her song "Wide Awake" uses the new Facebook "Timeline" to highlight major events and shows, YouTube videos, photos, and other aspects of the artist's career.
Melbourne Video Production creator David Jenyns says "This type of marketing is the way of the future."
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