SCOTTSDALE, Ariz., April 9, 2012 /PRNewswire via COMTEX/ -- NJOY, America's most popular electronic cigarette brand, announced today that it has received a $20 million investment from Catterton Partners, the leading consumer-focused private equity firm. The investment, which is being made by Catterton Growth Partners, L.P., will be used to accelerate NJOY's brand awareness, growth and other business development opportunities.
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