Resilient Media Entertainment

Tuesday, June 12, 2012

Zappos Launches First-Ever Celebrity Co-Brand: Melissa Rivers for The Cool People @enviroexpert @Prnewswire @Zappos @resilient_ent

Zappos.com, a leading destination in online apparel and footwear sales, announces its partnership with TV personality Melissa Rivers for the company's private label brand, The Cool People. Comprised of simple, yet fashion conscious styles all under $100, the spring/summer '12 collection was inspired by Rivers' desire to create apparel that would fit easily into her everyday wardrobe and busy lifestyle. Melissa Rivers for The Cool People

will be the first foray for Rivers into the apparel market and is also the first-ever celebrity co-brand for Zappos.com.





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