If you’re a long-time reader of the HDTV Almanac, you know that one of my favorite hobbyhorses to ride is the question of “who is going to pay for the video content?” Advertisers have long been aware that we’re skipping their commercials with our DVRs, but they were at a loss about what to do instead. Some of them are smelling the french roast, however; Nike has cut its television commercial budget by 30%. But if the advertisers leave television, how with the content creators get paid?
READ MORE AS YOU ENTER THE WORLDS OF #ProductPlacements #Alfredunder #HDTVAlmanac @HDTVMagazine benny quetell resilient media entertainment @resilient_ent product placement
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