Burger King Worldwide Holdings Inc. formed a joint venture with its largest franchisee in Russia, Burger Rus, and the Russian investment bank VTB Capital as it looks to gain market share in Russia's fast-growing quick-service restaurant sector.
Burger King, the world's second-largest fast-food chain behind McDonald's, had struggled to attract customers, due in part to its lack of menu development and flawed pricing. But the hamburger chain has been gaining ground as the company reworked its menu, restaurant appearance and advertising in preparation of going public this
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