In this much-talked about BusinessWeek piece (John wrote about it here), we learn that Barack Obama’s campaign held a meeting with legendary director Steven Spielberg, who offered his thoughts on how to take on Mitt Romney: attack private equity.
It DreamWorks Studios, Steven Spielberg spent three hours explaining how to capture an audience’s attention and offered a number of ideas that will be rolled out before Election Day. An early example of Spielberg’s influence is RomneyEconomics.com, a website designed by the Obama team to tell the story—a horror story, by their reckoning—of Mitt Romney’s career at Bain Capital. Afterward, Spielberg insisted that Messina sit down with the DreamWorks marketing team.
Hollywood movie studios are expert, as presidential campaigns also must be, at spending huge sums over a few weeks to reach and motivate millions of Americans.
READ MORE AS YOU ENTER THE WORLDS OF @DavidHarsanyi @HumanEvents benny quetell resilient media entertainment @resilient_ent private equity
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