Atlantic City Alliance Launches $20 Million Tourism Marketing Campaign on April 16

Advertisements Kick-Off Ongoing Initiative to Elevate Image and Rebuild Leisure Tourism in Historic City as Part of Governor Christie's Economic Recovery Program

the Atlantic City Alliance (ACA) announces details of their $20 million rebranding effort, which is the largest destination tourism marketing campaign in Atlantic City history.

The integrated media campaign launches on Monday, April 16. In line with the ACA's mission to rebuild Atlantic City's reputation and revitalize tourism, the goal of the campaign is to build a year-round visitor base and shift consumer perception of the City. The effort will seek to move the area beyond
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